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Why the 58-year-old down jacket brand suddenly become a tide brand?
Topic Started: 15 Nov 2017, 03:41 PM (17 Views)
onlylove111
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Why the 58-year-old down jacket brand suddenly become a tide brand?
                            
In fact, Canada Goose is canada goose pas cher homme a 58-year-old brand that has been highly regarded by Canadians and adventure enthusiasts for its strong thermal capabilities. But in recent years, the brand began to associate itself with fashion. For those who live perennially in Canadian ice-cold environments, a piece of feather coat that claims to withstand minus twenty or thirty degrees is absolutely essential. However, in recent years, Canada Goose (Canada goose, this super-warm down jacket brand has become a tide brand in North America, many celebrities put on it.Canada Goose recently launched the first global promo, ready to push the brand more Multi-Country Markets. The Oscar-winning Canadian director Paul Haggis directed a four-minute ad short film 'Out there,' describing five expeditions Their adventure in the harsh polar environment has been challenged by polar bears, plane crashes and ice caves, and of course michael kors bags they all wore thick Canada Goose jackets, the content of which is based on real character stories, Such as Laurie Skreslet, the first Canadian to climb Mount Everest, Lance Mackey, 4-time dog-sled champion, Karl Bushby, the world's first trekking trip, Paddy Doyle, a retired pilot of the Canadian Arctic region and rescue helicopter nurse. Marilyn Hofman, who passed his death in Canada's Arctic, actually had a 5 The 8-year-old brand, which has been respected by Canadians and adventure enthusiasts for its strong thermal insulation, has not been able to connect itself with fashion until air max 2015 recent years. In 2012, Canada Goose sponsored The Sundance Film Festival, the jacket introduced to those who have an influence on the mass taste of people, drawn to Emma Stone, Bradley Cooper, Daniel Craig, including a large number of stars to become their own Brand in 2013, the hot supermodel Kate Upton wearing a bikini and a Canada Goose jacket in the ice and snow, took a series of sexy blockbuster, boarded the magazine cover. Since then, the expensive Canada Goose became more fashionable in the eyes of the general public.
Canada Goose began to become a popular fashion trend to Canada Goose sales surge. Since 2013, Bain Capital bought a majority stake in Canada Goose began to overseas market performance Out of chaussure nike air max 97 greater ambition. From 2001 to 2013, the company revenue from 5 million all the way up to 150 million US dollars, is expected this year's revenue Will reach 300 million US dollars in September this year, Canada Goose set up in the United States electricity supplier, while the United States also surpassed Canada to become its largest market. Canada Goose is still trying to learn from the luxury brand marketing strategy.
Its chief marketing officer Kevin Spreekmeester Think: 'I believe people cheap luxury Sac de voyage femme bags always want to know the story behind luxury brands, they not only want to buy an expensive jacket that simple.' They began to worry about people outside of Canada do not understand the brand, 'Now consumers pay more attention Real thing, but we have always said very little about the real adventure behind Canada Goose. CEO Dani Reiss is also starting to put a footnote in Canada Goose's brand culture: 'Luxury is about trying out new life and finding unknown. For 58 years, our products have helped people cope with severe cold, representing courage, wildness and independence, and they also hope to inspire more people's adventurous spirit. 'This large-scale marketing campaign focuses on those areas where sales are growing rapidly, including Canada, the United States, the United Kingdom, France, Germany, Norway, and Sweden, with 70% of marketing budgets for online marketing and the scarpe asics rest for outdoor use Advertising and print advertising. 'This is not a one-off, but the beginning of large-scale overseas marketing. Kevin Spreekmeester said.What Botas cortas UGG is the 58-year-old down jacket brand suddenly became a tide brand? Content from the 'China Garment Network Content Department' collected from the Internet, and have a clear source of the source of the content, if you This article belongs to objection to the copyright, please contact us, once verified, we will immediately change! Page flip
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